A MONTHLY AUDIENCE OF 1.2 MILLION+ ACROSS MULTIPLE PLATFORMS
KUT and KUTX tailor content to all the ways people connect — on‑air, online, on‑demand and in‑person. Use radio and digital platforms across KUT and KUTX to improve engagement and deepen connections with influential consumers.
RADIO
:15 messages written in an objective style that listeners expect and appreciate
PODCASTS
:15 or :30 audio pre‑rolls, mid‑rolls and post‑rolls in podcasts
EVENTS
Networking opportunities for sponsors at concerts, festivals, educational forums, NPR talent visits and show tapings
STATEWIDE SPONSORSHIP
Target specific Texas geographies or statewide with Texas Standard, Think, Texas Newscasts and more
CREDIBILITY. CONNECTION. CAUSE.
86%
of listeners take action in response to a public radio sponsorship message
74%
of listeners hold a more positive opinion of a company that supports public radio
73%
of listeners prefer to purchase products and services from public radio sponsors
Source: Kantar / Lightspeed, NPR State of Sponsorship Survey, June 2024
HOW SPONSORSHIP WORKS
We work with you to craft a targeted, multiplatform campaign that cultivates awareness, creates affinity for your brand and generates results.
- We create clear and direct messages based on your goals
- Your message resonates with our audience in a clutter‑free environment
- Our audience takes action to support your brand
