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PURPOSE‑DRIVEN AUDIENCE

Large gathering at an Austin river.

DIVERSE AUDIENCES WITH COMMON THREADS

Each month, more than 536,000 people listen to KUT and KUTX, digging into ideas and inspiration for daily living.3  Engage highly influential KUT and KUTX audiences distinguished by their professional success, leadership, curiosity and the goodwill they show to sponsors. 

Lifelong Learners
43% more likely to be a college graduate1

Influentials
216% more likely to be an influential, based on public engagement and advocacy for causes2

Leaders
81% more likely to have a professional career1

Cultural Enthusiasts
98% more likely to contribute to an arts or cultural organization1

Community Boosters
13% more likely to practice eco‑friendly activities1

Sources: 1. Nielsen, Austin Metro, Scarborough Scarborough R1 2024, March 2023-March 2024, P18+; 2. MRI-Simmons Doublebase Fall 2023, Base: Total U.S. Adults, NPR News Listeners, MRI defines an Influential as one who participates in three or more public activities that demonstrate uncommon engagement with their community; 3. Nielsen Audio PPM, Austin Metro, May 2022–April 2023, M-Su 6a-12a, P18+

Media Kit

Thought and opinion leaders rely on KUT and KUTX for in‑depth news coverage and music discovery. Download a copy of the KUT and KUTX Media Kit to learn more about our influential audience.

DOWNLOAD THE MEDIA KIT

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Photo Credits: SXSW Lavaca Street by Keren Fedida on Unsplash; Barton Springs Municipal Pool by Tomek Baginski on Unsplash; Mural by Clark Van Der Beken on Unsplash