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PURPOSE‑DRIVEN AUDIENCE

Large gathering at an Austin river.

DIVERSE AUDIENCES WITH COMMON THREADS

Each month, more than 550,000 people listen to KUT and KUTX, digging into ideas and inspiration for daily living.1  Engage highly influential KUT and KUTX audiences distinguished by their professional success, leadership, curiosity and the goodwill they show to sponsors. 

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Lifelong Learners
45% more likely to be a college graduate2

Influentials
243% more likely to be an influential, based on public engagement and advocacy for causes3

Leaders
27% more likely to have a professional career2

Cultural Enthusiasts
13% more likely to contribute to an arts or cultural organization2

Community Boosters
34% more likely to donate money or time to environmental causes2

Sources: 1. Nielsen Audio PPM, Austin Metro, December 2024-November 2025, M-Su 6a-12a, P18+ 2. Nielsen, Austin Metro, Scarborough R2 2025, October 2024-August 2025, P18+, listen to KUT or KUTX; 3. MRI-Simmons Doublebase Fall 2025, Base: Total U.S. Adults, NPR News Listeners, MRI defines an Influential as one who participates in three or more public activities that demonstrate uncommon engagement with their community

Media Kit

Thought and opinion leaders rely on KUT and KUTX for in‑depth news coverage and music discovery. Download a copy of the KUT and KUTX Media Kit to learn more about our influential audience.

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Photo Credits: SXSW Lavaca Street by Keren Fedida on Unsplash; Barton Springs Municipal Pool by Tomek Baginski on Unsplash; Mural by Clark Van Der Beken on Unsplash