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PURPOSE‑DRIVEN AUDIENCE

Who listens to KUT and KUTX in Austin?

DIVERSE AUDIENCES WITH COMMON THREADS

Where the intellectually curious dig into ideas and inspiration for their next big thing. Each month, more than 580,000 people listen to KUT and KUTX.3

Lifelong Learners
65% more likely to have a postgraduate degree1

Influentials
245% more likely to be an influential, based on public engagement and advocacy for causes2

Leaders
25% more likely to have a professional career1

Cultural Enthusiasts
87% more likely to contribute to an arts or cultural organization1

Community Boosters
81% more likely to practice eco‑friendly activities1

Sources: 1. Nielsen, Austin Metro, Scarborough R2 2019 Sep 2019-Sep 2020, A18+; 2. MRI-Simmons Doublebase 2019, Base: Total U.S. Adults, NPR News Listeners, MRI defines an Influential as one who participates in three or more public activities that demonstrate uncommon engagement with their community; 3. Nielsen Audio PPM, Austin Metro, March 2020 - February 2021, M-Su 5a-12m, A18+

Learn More 

Thought and opinion leaders rely on KUT and KUTX for in‑depth news coverage and music discovery. Download a copy of the KUT and KUTX Media Kit to learn more about our influential audience.

DOWNLOAD THE MEDIA KIT

AUS media kit with stroke

Photo Credits: SXSW Lavaca Street by Keren Fedida on Unsplash; Barton Springs Municipal Pool by Tomek Baginski on Unsplash; Mural by Clark Van Der Beken on Unsplash