PURPOSE‑DRIVEN AUDIENCE
DIVERSE AUDIENCES WITH COMMON THREADS
Where the intellectually curious dig into ideas and inspiration for their next big thing. Each month, more than 580,000 people listen to KUT and KUTX.3
Lifelong Learners
65% more likely to have a postgraduate degree1
Influentials
245% more likely to be an influential, based on public engagement and advocacy for causes2
Leaders
25% more likely to have a professional career1
Cultural Enthusiasts
87% more likely to contribute to an arts or cultural organization1
Community Boosters
81% more likely to practice eco‑friendly activities1
Sources: 1. Nielsen, Austin Metro, Scarborough R2 2019 Sep 2019-Sep 2020, A18+; 2. MRI-Simmons Doublebase 2019, Base: Total U.S. Adults, NPR News Listeners, MRI defines an Influential as one who participates in three or more public activities that demonstrate uncommon engagement with their community; 3. Nielsen Audio PPM, Austin Metro, March 2020 - February 2021, M-Su 5a-12m, A18+