PROMOTE WITH PURPOSE1 in 3 Central Texans Turn to KUT and KUTX for Trustworthy News and Music Discovery
Source: Nielsen Audio PPM, Austin Metro, Jan‑Dec 2019, M‑Su 5a‑12m, A18+
Embodying Austin, we deliver in‑depth news coverage through a local lens. We are devoted to diverse, intelligent explorations in local music, lifestyle and culture.
Our large, passionate audience shows appreciation of sponsors by choosing and recommending them.
MODERN AUDIO WITH TIMELESS APPEAL
Sponsorship of nonprofit NPR® Member stations KUT and KUTX adds credibility and cause‑related dimensions to brand building. Your organization stands for fact‑based journalism and music discovery — for all.
KUT, Austin’s most listened‑to radio station, engages news seekers with award‑winning local and regional reporting, along with national and international news.
KUTX captivates music fans who value diverse playlists curated by local talent.
Source: Nielsen Audio PPM, Austin Metro, Jun 2019-May 2020, M-Su 6a-12m, A18+, AQH Persons
Credibility. Connection. Cause.
of listeners take action in response to a public radio sponsorship message
of listeners hold a more positive opinion of a company that supports public radio
of listeners prefer to purchase products and services from public radio sponsors
OUR FANS MAKE THINGS HAPPEN FOR SPONSORS
A highly engaged audience connects with content to inform decisions and inspiration to fuel creativity.
They prioritize education, discovery and experiential learning.
Their experiences and opinions influence personal and professional networks.
They inspire growth and innovation in business, government and nonprofits.
Music, performing arts, theatre, museums, film and other creative expressions are their passions.
They contribute their time, money and passion to enhance the world around them.
HOW SPONSORSHIP WORKS
We work with you to craft a targeted, multiplatform campaign that cultivates awareness, creates affinity for your brand and generates results.
- We create clear and direct messages based on your goals
- Your message resonates with our audience in a clutter‑free environment
- Our audience takes action to support your brand